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Book your ERI training now

JITSUVAX Training is an exciting new social enterprise from the creators of the Empathetic Refutational Interview (ERI).

The ERI is a four-step vaccine conversation framework designed specifically for health workers. It makes vaccine conversations easier and more effective.

Our innovative ERI training teaches health workers how to:

  • identify and correct vaccine misconceptions

  • address the spread of vaccine misinformation

  • empower people to make vaccine decisions based on fact

  • build trust and maintain rapport during potentially difficult vaccine conversations


The evidence-based ERI is proven to work, easy to learn and instantly usable.

In field tests, vaccine appointment bookings increased by up to 28% after people with vaccine concerns had a conversation with a health worker using the ERI framework.

For more information, email info@jitsuvaxtraining.com

We come to you

Book a one-day, in-person ERI training session for up to 20 people at a location local to you. Led by two expert trainers.

Launching soon

We’re developing new ERI training opportunities and online resources – watch this space.

The science behind the ERI

JITSUVAX Training is a spin-out social enterprise from the JITSUVAX Project.

The JITSUVAX Project was set up in response to the global spread of misinformation about vaccination. The international research consortium of psychologists, scientists, clinicians and experts was funded by the EU Horizon 2020 and led by the University of Bristol.

Read more about the project and the science.

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